top of page
Frame 26129.png

CuraJOY: Behavioral Health Support

curaJOY provides effective and continuous wellness support for diverse families, combining behavioral healthcare, education and AI to foster growth and genuine relationships. For our latest product, Quest Depot is a AI quests based B2B/B2C health product for children, their families, schools, and clinics.

In this project, I am responsible for redesigning the interface of the platform and a data-based monitoring module called ABC ( A - Antecedent, B - Behaviour, C - Consequences) Chart.

My Role

As the lead designer for this project, my responsibilities include working closely with stakeholders to synthesize user requirements, communicating design recommendations, prioritizing outcomes, leading the end-to-end design process, and managing expectations across dev teams.

Project Outcome


3 Product Designer,
1 Product Manager,
1 Product Manager,
a team of developers

Project Timeline

10.2022 - 01.2023

Mobile application Interaction design
Responsive Website Design

Tool Used

Figma; Adobe XD;  Adoeb Photoshop; WIX


The daily reporting task completion rate is low due to a lack of clear hierarchy and instruction.

Through analyzing the product report and meeting with different stakeholders, we realized that the instructions and information were not clear for children and parents.
The children were distracted by the confusing icons and instructions, some parents said they think filling the task every day wasted a lot of time.

Picture 1.png

Initial Thinking

HMW designs a frustration-free journey for ADHD CHILDREN and saves daily time for PARENTS?

Outcome Overview

The result is a compelling behavioral wellness platform suited for families that need readily accessible clinical behavioral services.

Outcome 1.png
Outcome 2.png

The Design Process

Challenge 1 : The designers lacked familiarity with behavior disorders.

Conducted 3 user surveys, read 6 behavior reports, and attended 12 specialist consulting to learn about our users.

To learn about ADHD children and their families, we conducted 3 user surveys, trying to understand their needs. Read 6 behavior reports, trying to get insight from it. We also consulted with behavior experts to seek guidance with this challenge.

challenge 1.png

Simplify the user flow and user interface to reduce cognitive load and improve user satisfaction rate.

In order to clean up the interface and increase the task completion rate, initially we decided to add a progress bar to track task progress. However, after observing 5 users filing the form, we noticed they only used 1 minute to finish all the tasks. Therefore, we decided to delete the progress bar to save space.

challenge 2.png

Provide users with quick access to a range of options without having to navigate through multiple pages/screens.

During interviews, I noticed how repeating tasks could be avoided by providing more advanced solutions to power users. Using a drop-down menu for child selection allows the user to quickly and easily select the correct child without having to type in their name or other identifying information.

Drop down (1).png

Increase to 2 entrance points to encourage the users to do the daily reporting task.

• Improve the discoverability of content or features, making it easier for users to find what they are looking for
• Help to accommodate different user needs and preferences
• Adding more entrance points can help to distribute user traffic more evenly across a website, reducing the load on any one particular entrance point

Drop down (2).png

Challenge 2:  
Ensure product accessibility for ADHD children, their families, different areas, and different advice.

Design Principle: Gamification should NOT be the sole focus of design for ADHD children.

In order to learn about ADHD children and their families, we conducted 3 user surveys, trying to understand their needs. Read 6 behavior reports, trying to get insight from it. We also consulted with behavior experts to seek guidance with this challenge.


Tested the product accessibility in slower and fewer network places, also for low-resolution devices.

In order to ensure our applications are reliable even at slower or fewer network places, we decided to minimize the large images and slide bars to save more time. We also ensured that our website worked during the offline situation. For low-resolution devices, we increased the saturation of the color and enlarge the font size.


Based on our product waitlist research, 20% of the families on our waitlist don't have a laptop. In order to solve this problem, we decided to implement a responsive design, using flexible layouts, images, and other elements to adapt to different screen sizes.

Design System.png

Ensure a positive user experience in different devices and screen sizes.

To ensure a smoother development cycle, we’ll use an 8-point design system for all components and layouts. The platform is designed to be an omnichannel experience, so designing with pixel logic is crucial for us internally and especially for end-users.

Responsive design.png

Used clear and concise language to communicate, avoiding technical jargon and focusing on user experience.

As a global organization, our designers and engineers were not able to directly talk to each other about our design decisions. So in order to keep the clarity of our design, designers tried our best to clearly describe the functionality of our works.


Final Design

Contributed to 12 Hi-Fi prototype pages and 16 UI components to the design system.

Frame 26141.png


20K+ users subscribe to our product newsletter and applied for early access!



• Contribute to comments at retrospectives that drive the team and product to be stronger.
• Design at fidelities that make sense for PM feedback design with development logic in mind.
• At all times. accept PM and team pushback to improve my ideas.
• Find elegant end-user solutions from ambiguous research data and design requirements.
• Turn complex ideas, technologies, processes, and flows into simple solutions for the end-user.
• Provide final development-ready screens with strong visual, experience, and design language.
• Display design ownership in the end-to-end process.

bottom of page