Guardian Life: inspire well-being
"Wells" is one of my design projects during my time at Guardian Life, a top-tier mutual insurance company in the world. As the design lead of this project, my contributions focus on the following aspects:
1. Designed 60+ wireframes, high-fidelity prototypes, and interaction documents acorss Web & Mobile platform.
2. Collaborated with cross-functional teams including product managers, researchers, and stakeholders on research, design, and execution.
3. Conducted 5 rounds user research including interviews and competitive analysis.
Team
• 1 Product Researcher
• 1 Product Manager
• Experience Design Team
• Implementation team
Role
Design Innovation Team Design Lead
Timeline
2023. 10 - 2024. 1
Tool
Figma; Miro; Sharepoint; Userlytics; Dscout
Impact
By the conclusion of Q3 2024, we aim to deliver a meticulously curated bundle encompassing multiple categories that not only meet but surpass the evolving needs of our target audience. This initiative has garnered a significant investment of 1.x million dollars and is poised to engage with a customer base of 29 million.
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🔒 NDA
Due to NDA, I am only able to share the research & collaboration process on my site.
However, I would love to discuss the design and overcoming project hurdles during interviews 🤩
If you are more interested in visual & problem-solving skills, check out those cuties.
Context
01
Design Innovation
How we work as design innovation team
Working in the Design Innovation team entails beginning with user desirability and product viability to explore the potential of products. As the project progresses, we gradually involve various departments and stakeholders to ensure feasibility.
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As design lead, I often find myself navigating the complexities of large corporate settings, continuously learning how to effectively participate and collaborate. This involves advocating for our design rationale through ongoing dialogue and engagement.
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Research Process
03
Research Roadmap
2 user groups of research, 5 rounds of qualitative interviews
Throughout this project, we conducted 3 rounds of user interviews to glean insights into contemporary pain points, coupled with marketing analyses to understand existing solutions. Additionally, we conducted 2 rounds of usability testing to iteratively refine the design based on desirability.
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Research Method
Dive deeper into the target users's experiences
As this project intersected with various internal departments, we interviewed 5 stakeholders to gather their perspectives. We recruited 10 external users to further enrich our understanding. Additionally, we compiled user journey maps, persona user scenarios, and insights to deepen our understanding of our users.
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Synthesis
We utilize synthesis methods like thematic analysis and affinity diagramming to distill user needs, enabling us to scale them down into actionable design solutions.
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Research Insights
5 Key Priorities to optimize desirability
After three rounds of thorough research and synthesis, we strategically leveraged our findings to distill the core needs into 5 key priorities, optimizing desirability.
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Design Principles
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Design Principle
Efficient
The information and interaction should be clear to deliver the information efficiently.
Inclusive
Bring a better accessibility experience to more users.
Concise
Keep it simple and reduce jargon language.
Unified
Bring a unified experience, look, and tone to products and brands.
How to define the design principle?
• Given product characteristics:
Information-oriented products with dense API integration.
• Aligned with our development needs:
The design principles must align with the requirements of the developer's team and be agile in nature.
🔒 Final Design
I would love to show more design rational during the interview.
Final Outcome
03
Project Impact
Boosted user satisfaction and secured top-tier funding
Through our usability testing, 92% of users believe that it has improved their planning efficiency.
The internal team also has provided extensive positive feedback on this project.
Can't wait to share more after the project lands.
Takeaways
04
01
Embrace Ambiguity
Ambiguity... ambiguity... ambiguity...
This word encapsulates a transformative journey, imparting invaluable lessons along the way.
Frustration? Certainly! However, maintaining an open-minded stance in the face of uncertainty has allowed for creative exploration and the emergence of innovative solutions. Gradually, I've learned to trust the iterative process, embracing feedback and iteration as essential steps towards refining ideas and achieving meaningful outcomes.
02
Think Beyond Design
As a designer, while improving the user experience is important, I also need to actively consider other factors, such as how to balance design innovation and feasibility in the development process. All these factors are related to cross-functional collaboration to help the product launch on schedule. Any plan has trade-offs, what should we do is think holistically about the impact of each choice and make adjustments.
As Design Innovation Team...
Always bring some creativity after work!